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Effective Promotional Planning for e-Business (CIM PROFESSIONAL) (Paperback)

Review
As anyone who has attended one of her courses will know, Cathy Ace has an inimitably friendly, enthusiastic and involving presentation style. These characteristics shine through in this book, which opens with a comprehensive hand-holding guide to understanding exactly what constitutes e-business, followed by an outline of key planning questions and a focus on the elementals of marketing. Ace summarises the business of communicating in an assured, concise way on what could be (more…)